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  • The Transformation of Comagic into an Online-to-Offline Business

    CaseNumber：EN_2016XXXTYDZSW_1368　CaseAuthor：Mao Jiye,Xie Kang,Xiao Jinghua

    EntryTime：2016　KeyWord：SOnline-to-Offline (O2O), e-Commerce, Entrepreneurship, Mass customization, Business model, Organizational change, Dynamic capabilities

    Abstract：his teaching case descries the difficult strugg... [detail]

  • Diversification Dilemma of U-Pie China

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