涂鸦智能：万物智联时代的“赋能者”
案例编号：
CN_2025QT_7804
被浏览次数：
108
案例名称：
涂鸦智能：万物智联时代的“赋能者”
译名：
Tuya Smart: The “Enabler” in the Era of Intelligent Connectivity
案例作者：
吴武清、孙政、赵煜东、章柳漪、严燕
作者单位：
中国人民大学商学院、华夏基石产业服务集团
译者：
-
案例企业：
杭州涂鸦信息技术有限公司
行业：
信息技术产业
学科领域：
数字化转型、创业与创新、其他
规模：
中小型
案例语种：
中文
案例类型：
决策型
中文关键词：
涂鸦智能，物联网，人工智能，数实融合
英文关键词：
Tuya Smart; Internet of Things (IoT); Artificial Intelligence (AI); Digital and Real Integration
中文摘要：
当前，全球产业变革进入数实融合新阶段，伴随着人工智能、云计算等新基建产业的不断完善，物联网等新一代信息技术加速向制造业渗透。物联网生态中，产品智能化升级为企业带来的不仅仅是更高的产品溢价能力，还有差异化竞争力的提升以及智能场景下生态产品的协同需求扩张。但对于制造业企业，尤其是中小型企业，产品智能化面临着研发成本高昂、研发周期漫长等难题，技术和成本的双重壁垒阻碍着其进行产品智能化升级。涂鸦智能作为中立的AIoT平台，依托自身技术能力与国内供应链优势，在技术、生态、渠道等方面全方位赋能生态合作伙伴进行产品智能化，帮助制造业企业打破技术、资源藩篱的同时进一步拓展智能产品商业应用场景，在价值再造中实现数字技术与实体经济深度融合。本案例基于涂鸦智能这一赋能企业进行数字技术与实体经济深度融合的典型案例，探讨涂鸦智能的商业模式、发展历程与核心竞争力等问题，总结平台赋能企业实现数字经济与实体经济高效融合的模式，引导学生对“数字技术赋能—产业场景重构—价值网络再造”的融合逻辑进行深入思考。
英文摘要：
At present, global industrial transformation has entered a new stage of digital and real integration. With the continuous improvement of new infrastructure industries such as artificial intelligence (AI) and cloud computing, the penetration of next-generation information technologies such as the Internet of Things (IoT) into the manufacturing sector is accelerating. Within the AIoT ecosystem, the intelligent upgrading of products not only brings enterprises higher product premium, but also boosts its differentiated competitiveness as well as the expansion of demand brought by ecosystem product collaboration and synergies in intelligent scenarios. However, for manufacturing enterprises, especially small and medium-sized enterprises (SMEs), product intelligence faces challenges such as high research and development costs and lengthy development cycles. These technical and cost barriers hinder their ability to undertake product intelligentization upgrades. As a neutral AIoT platform, Tuya Smart leverages its technological capabilities and domestic supply chain advantages and comprehensively empowers ecosystem partners to carry out product intelligentization from the aspects such as technology, ecosystem, and channel for product intelligence etc. This helps manufacturing enterprises break through technical and resource barriers in the process of further expanding the commercial application scenarios of intelligent products and achieving deep integration of digital technology and the real economy through value re-creation. This case is based on Tuya Smart's exemplary role in enabling enterprises to achieve in-depth integration between digital technology and the real economy and discusses the company’s business model, development history and core competitiveness The case also summarizes the mode of a platform empowering enterprises to achieve efficient integration of the digital economy and the real economy, guiding students to reflect and understand the logic of “Digital Technology Empowerment — Industrial Scenario Reconstruction — Value Network Reinvention” within the integration process.
适用对象：
本科|MBA|EMBA|高管培训
编写方式：
采编
开发时间：
2025
入库时间：
2025
索要案例使用说明：
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