案例名称:
分享收获(A):从社区支持农业到乡村复兴
译名:
Share Harvest (A): From Community-Supported Agriculture to Rural Revitalization
学科领域:
社会企业、战略管理、创业与创新、综合管理、其他
中文关键词:
分享收获、生态农业、社会创业、CSA模式、平台战略
英文关键词:
Share Harvest, Ecological Agriculture,Social Entrepreneurship, CSA Mode, Platform Strategy
中文摘要:
本案例主要从社会创业的视角展示了分享收获创始人及其团队发现社会问题、识别创业机会并且创新性地付诸实施的过程。案例重点介绍了中国“三农”问题的挑战,以及创始人团队尝试用CSA模式解决“三农”问题的探索过程和创新的实践。作为本系列案例的第一个案例,本案例的时间节点为2012年到2019年底,展示了创业七年来的成效,也揭示了挑战,特别是创始人对于企业发展方向的不同看法,并将此作为决策问题留给学员讨论。通过本案例的学习,学员可以掌握社会创业的理论及分析框架,并提升其决策能力。
英文摘要:
From the perspective of social entrepreneurship, this case shows how founders and their teams identified social problems, entrepreneurial opportunities, and implemented them innovatively. The case focused on the challenges of China's "three rural" problems, as well as the exploration process and innovative practice of the founder team trying to solve the "three rural" problems with CSA model. As the first case in this series, the time period of this case was from 2012 to the end of 2019, which showed the effectiveness of the business in the past seven years, but also revealed the challenges, especially the founders' different views on the direction of the business, and leaves this as a decision question for students to discuss. Through the study of this case, students can master the theory and analytical framework of social entrepreneurship and improve their decision-making ability.
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