一致魔芋：惠企富民的共赢之路
案例编号：
CN_2023LLYSHZR_9913
被浏览次数：
960
案例名称：
一致魔芋：惠企富民的共赢之路
译名：
Yizhi Konjac: The Way to Benefit the Enterprises and the Villagers
案例作者：
俞明轩、潘若辰、柳博元、赵天阳
作者单位：
中国人民大学商学院
译者：
-
案例企业：
湖北一致魔芋生物科技股份有限公司
行业：
制造业
学科领域：
伦理与社会责任、其他
规模：
中小型
案例语种：
中文
案例类型：
决策型
中文关键词：
战略性社会责任；责任竞争力；利益相关者；一致魔芋，校级优秀案例
英文关键词：
Strategic social responsibility; Responsibility competitiveness; Stakeholders; Yizhi Konjac
中文摘要：
在巩固脱贫攻坚成果和实现乡村振兴的大背景下，如何履行好社会责任，实现企业经济效益与社会效益的良性循环是当前诸多企业面临的难题。本案例描述了一致魔芋公司参与产业扶贫、承担社会责任、助力乡村振兴和探索企农双赢的发展之路。一致魔芋公司坚持“一致魔芋、一致共赢”的发展理念，在企业经营中创新扶贫模式，通过建立魔芋全产业链体系，成长为农业产业化重点龙头企业，实现了农民增收和企业增效，将本地精准扶贫工作引向纵深，创造了良好的经济效益和社会效益，走出一条惠企富农的双赢之路。本案例旨在引导学生思考在当前的经济社会发展形势下，企业承担社会责任的内涵、动机及其对企业价值创造的影响，探讨企业将社会责任融入发展战略、实现经济效益和社会效益有机统一的可行性和必要性。
英文摘要：
In the context of consolidating the achievements of poverty alleviation and realizing rural revitalization, how to fulfill corporate social responsibilities and achieve a virtuous cycle of economic benefits and social benefits is a problem that many enterprises are facing at present. This case describes that Hubei Yizhi Konjac company participates in industrial poverty alleviation, undertakes corporate social responsibility, helps rural revitalization, and explores a win-win development path for enterprises and farmers. Yizhi Konjac company adheres to the development concept of \"Yizhi Konjac, mutual benefit\", innovates the poverty alleviation model in business operations, grows into a key leading enterprise in agricultural industrialization by establishing the whole konjac industry chain system, realizes the increase of farmers\' income and enterprise efficiency, leads the targeted poverty alleviation work in depth, creates good economic and social benefits, and walks out a win-win road of benefiting enterprises and enriching farmers. This case aims to guide students to think about the connotation, motivation and impact of corporate social responsibility on enterprise value creation under the economic and social development situation, and to explore the feasibility and necessity of integrating corporate social responsibility into development strategy and realizing the organic unity of economic and social benefits.
适用对象：
专硕、高管培训
编写方式：
采编
开发时间：
2022
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