译名:
LINGXI: Empowering Wisdom NGOs
中文关键词:
社会创业;价值创造;盈利模式;商业模式
英文关键词:
social entrepreneurship; value creation; profit mode; business model
中文摘要:
在当今互联网高度发展的时代,如何通过开发基于互联网的信息化管理工具帮助公益组织提升管理效率,是一个颇具吸引力又极具挑战性的想法。社会创业型企业——佳信德润有限公司在这一领域进行了率先尝试。本案例以佳信德润的创业过程及灵析产品研发为主线,聚焦于该公司的社会企业属性、社会价值创造、盈利模式以及商业模式设计等问题。本案例旨在帮助学生理解社会企业的特点、价值创造的机会来源和逻辑,并在此基础上掌握社会创业型企业盈利模式的特征以及商业模式的设计要点。
英文摘要:
How to help improve the efficiency of NGOs’ information management system is a challenge task for all entrepreneurs. Justering Co., Ltd. is one of the first companies to set foot in this field through developing an internet-based management product successfully. This case reveals the firm’s social entrepreneurial traits, value creation mode and business model innovation through demonstrating the entrepreneurial process of Justering Co., Ltd. Reading and analyzing this case will enable students and readers to understand the true nature of social entrepreneurial firms, to understand the sources of social value creation and the underlying logic. It will also help readers master the key features of profit mode of social firms and the essential elements of business model design.
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