自主创新的艰难选择——海信集团电视机芯片研发案例
案例编号：
CN_2016ZLGL_7016
被浏览次数：
1571
案例名称：
自主创新的艰难选择——海信集团电视机芯片研发案例
译名：
The difficult choice of independent innovation: based on case study of the TV chip R&D process of Hisense
案例作者：
王保林
作者单位：
中国人民大学
译者：
-
案例企业：
海信集团
行业：
制造业
学科领域：
战略管理、创业与创新、其他
规模：
大型
案例语种：
中文
案例类型：
决策型
中文关键词：
海信集团，信芯科技公司，电视机芯片，创新管理
英文关键词：
group; Hisense Hiview Tech Company; TV chip; innovation management
中文摘要：
海信集团是我国大型家电企业集团，电视机是该公司的核心产品。电视机芯片是决定电视机性能的关键零部件，但我国的芯片行业起步较晚，长期依赖进口。为了实施差异化竞争战略，海信集团在早在1998年就开始了自主芯片的开发，并在2005年成功研发出被叫做“Hiview信芯”的电视机芯片，填补了我国电视机芯片自主开发的空白。此后，海信集团的芯片开发陆续取得了一些成功，但时至今日，负责芯片开发的海信集团的子公司——信芯科技公司仍然处于亏损状态。在电视机需求增速放缓，企业利润大幅下滑的今天，是否需要继续加大投入支持信芯科技公司的发展成为了新任总裁刘洪新需要尽快决策的问题。
英文摘要：
TV is one of the core products of Hisense group, which is a large household electric appliance enterprise in China. The TV chip is one of the most important components, determining the performance of TV. But China\'s chip industry started very late so that during a long-term China\'s TV manufacturing firms had to import TV chips. In order to gain the comparative advantages, Hisense group started to develop its own TV chip in 1998, and successfully developed a kind of TV chip called Hiview in 2005, which was the first TV chip independent developed by China’s companies. Since then, Hisense group continued to achieve some success in the development of TV chip. However, Hisense Hiview Tech Company, which is the subsidiary of Hisense group responsible for the development of the TV chip, was still in a state of loss until now. Whether increasing the investment in Hisense Hiview Tech Company is a difficult choice for Liu Hong-xin, the new CEO of Hisense group.
适用对象：
本科、硕士、MBA
编写方式：
采编
开发时间：
2016
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