Miaoshou.com bridges the gap between doctors and patients: the path of digital empowerment of an internet hospital
案例编号：
EN_2020ZLGL_7554
被浏览次数：
1739
案例名称：
Miaoshou.com bridges the gap between doctors and patients: the path of digital empowerment of an internet hospital
译名：
Miaoshou.com bridges the gap between doctors and patients: the path of digital empowerment of an internet hospital
案例作者：
Yu Mingxuan, Gu Yujia
作者单位：
Renmin University of China
译者：
-
案例企业：
Miaoshou.net
行业：
信息技术产业
学科领域：
战略管理、创业与创新、其他
规模：
中小型
案例语种：
英文
案例类型：
描述型
中文关键词：
数字赋能；商业模式；企业家精神；品牌价值；互联网医疗
英文关键词：
digital empowerment; business model; entrepreneurship; brand value; Internet medical care
中文摘要：
妙手医生经过五年的发展，成长为年收入40亿元且估值超70亿元的独角兽企业，在模式创新和平台搭建中实现数字赋能。本案例描述了妙手医生作为一家互联网医疗及用药管理的创业企业，如何通过数字技术与商业模式创新实现数字化赋能；如何利用数字化战略打造企业品牌价值和核心竞争力，形成围绕处方、连接医患的发展战略；以及注重数字化战略思维的企业家素质在企业数字赋能过程中是如何发挥作用的。本案例通过描述妙手医生的数字赋能过程，阐述企业数字化战略实施及数字化转型的路径及关键要素。
英文摘要：
After five years of development, Miaoshou.net has grown into a unicorn enterprise with an annual income of 4 billion yuan and a valuation of over 7 billion yuan. It has realized digital empowerment in model innovation and platform construction. During the COVID-19 epidemic, it has used digital strategies to fight against. This case describes the process of Miaoshou.net as an Internet medical and drug management entrepreneurial enterprise, which enables companies to digitize through the innovation of digital technology and business models, and uses the digital strategy around prescription and connecting doctors and patients to build brand value and core competitiveness. The aim of the case is to help students master the essential characteristics, key elements and path methods of digital empowerment of brand value and core competitiveness of digital strategy, guide students to understand digital strategic thinking, and improve their ability to analyze and solve problems during the implementation of digital strategy.
适用对象：
MBA、EMBA、EE
编写方式：
采编
开发时间：
2020
索要案例使用说明：
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