Jiuxian’s omni-channel supply chain management based on digitalization and channel integration
案例编号：
EN_2020YYGL_3883
被浏览次数：
2210
案例名称：
Jiuxian’s omni-channel supply chain management based on digitalization and channel integration
译名：
Jiuxian’s omni-channel supply chain management based on digitalization and channel integration
案例作者：
Wu Jianghua, Zong Yan, Deng Yinhuo, Wang Zepeng, Zhao Chenchen
作者单位：
Renmin University of China
译者：
-
案例企业：
Beijing Jiuxian Network Technology Co., Ltd.
行业：
贸易/商业
学科领域：
新零售、运营管理、其他
规模：
中小型
案例语种：
英文
案例类型：
描述型
中文关键词：
酒仙网；新零售；全渠道供应链
英文关键词：
Jiuxian, New retail, Omni-channel supply chain management
中文摘要：
本案例描述了酒仙网由酒类垂直电商平台向新零售转型、由线上向线下布局全渠道的过程，展示了电商战略转型背景下全渠道供应链的构建与特点。酒仙网成立于2009年，发展至今已成为中国领先的酒类电商综合服务公司，被列为中国酒业独角兽电商企业。酒仙网的零售模式探索经历了从 B2C到B2B和O2O等多个历史阶段，发展不利后转型新零售，以“酒仙网国际名酒城”和“酒快到”的双品牌战略驱动全渠道的开拓和运营。本案例就传统B2C业务及新零售业务的供应链管理问题，详细探讨互联网背景下酒仙网在设施、库存、运输、定价、信息和采购等方面的决策是如何匹配和驱动企业战略转型的。
英文摘要：
This case describes the process of Jiuxian’s transformation from a liquor vertical e-commerce platform to new retail, and an omni-channel layout from online to offline, and demonstrates the construction and characteristics of the supply chain in the context of e-commerce strategic transformation. Founded in 2009, Jiuxian has become a leading liquor e-commerce integrated service company in China, and has been listed as a unicorn e-commerce enterprise in China’s liquor industry. The retail mode exploration of Jiuxian has experienced many historical stages from B2C to B2B and O2O. After the unfavorable development, it has transformed into a new retail mode driven by digitalization. The dual brand strategy of Jiuxian International Wine & Spirit Center and “Jiu Kuai Dao” has driven the development and operation of omni-channels. Based on the supply chain management of traditional B2C business and new retail business, this case discusses in detail how Jiuxian’s decision-making in terms of facilities, inventory, transportation, pricing, information and procurement matches and drives the digital transformation of enterprises in the context of the Internet.
适用对象：
MBA、EMBA、EE
编写方式：
采编
开发时间：
2019
索要案例使用说明：
确认订购本案例：
