比邻为美：一家文化型社会企业平台的创业之路
案例编号：
CN_2020_8987
被浏览次数：
2623
案例名称：
比邻为美：一家文化型社会企业平台的创业之路
译名：
Bilin Weimei Platform:The Road to Entrepreneurship for a Cultural Social Enterprise
案例作者：
王刊良、牟静、刘玥
作者单位：
中国人民大学商学院、北京联合大学管理学院
译者：
-
案例企业：
比邻为美平台
行业：
传媒与文化产业
学科领域：
社会企业、创业与创新、其他
规模：
中小型
案例语种：
中文
案例类型：
决策型
中文关键词：
-
英文关键词：
-
中文摘要：
比邻为美平台是在北京市创立，通过开办西木学堂为社区居民提供文化传统教育，促进社区治理。比邻为美的定位是社会企业，既要为政府和社区提供优质服务，履行好企业的社会责任，又要凭借精心设计的运营模式，实现企业的自我发展。比邻为美创立短短的两年多时间，发展态势良好，形成了独具特色的平台运营模式。后续又分别在海淀区上地街道和石景山区古城街道开办了类似的社区学堂，基本上是西木学堂模式的复制，同时又有相应的地方特色。本案例讲述了比邻为美的创业发展历程，探讨社会企业开展社区教育的机遇与挑战，同时也指出比邻为美面临的问题：作为一家社会企业，他们的平台运营模式是否具有可持续性？怎样实现文化型社会企业价值共创？通过解析比邻为美的运营模式，推动文化型社会企业的发展，更好地造福社会。
英文摘要：
Bilin Weimei Platform(BWP) was founded in Tiancun Road, Haidian District, Beijing. It provides traditional culture education for community residents and promotes community governance through the establishment of Ximu School. The orientation of BWP is a social enterprise, which not only provides high-quality services for the government and the community, and fulfills the social responsibility of the enterprise, but also realizes the self-development of the enterprise with the well-designed business mode. BWP has been established for just over two years, with a good development trend and a unique platform Business mode. Later, similar schools were set up in Shangdi Street and Gucheng Street,Beijing, which were basically copies of Ximu school mode. This case describes the entrepreneurial development process of BWP, discusses the opportunities and challenges for social enterprises to carry out community education, and also points out the problems faced by BWP: as a social enterprise, is their platform business mode sustainable? How to realize corporate value co-creation in a cultural society? Through the analysis of the business mode of BWP, we can promote the development of cultural social enterprises and better benefit the society.
适用对象：
本科、MBA、EMBA、学术型硕士
编写方式：
采编
开发时间：
2019
入库时间：
2020
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