译名:
Where to Go: The Pain of Organizational Change of Justering
英文关键词:
Organizational Change
中文摘要:
组织变革是创业企业成长过程中面临的一个重要挑战。本案例以佳信德润的创业过程为主线,描述了公司创业后期在组织变革中经历的迷惘和阵痛。通过本案例的学习,旨在帮助学生掌握组织变革的综合生命周期模型,并能正确判断企业所处的生命周期,使组织变革与企业所处的生命周期相匹配,避免经历不必要的组织变革之痛。
英文摘要:
Organizational change is an important challenge for companies in the process of growth. This case follows the main line of the entrepreneurial process of Justering Company, focuses on the perplexity and pain experienced in the organizational change in the late stage of the company\'s entrepreneurship, and reveals the relationship between the life cycle of the enterprise and the organizational change. Study of this case may help students understand and master the relevant key points of the organizational change theory, and also provide theoretical framework and practical guidance for the organizational change of enterprises in the start-up period to avoid the unnecessary pain of organizational change.
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