案例名称:
阿甘们的“梦想家园”——喜憨儿洗车的创业与成长
译名:
Initiating Dream Paradise for the Retarded from Car Wash
学科领域:
社会企业、创业与创新、伦理与社会责任、其他
英文关键词:
the Retarded car wash, Innovation, Social entrepreneurship
中文摘要:
喜憨儿洗车中心创立于2015年7月,是一家由16名心智障碍者为主要员工的洗车场。本案例描述了喜憨儿梦想家园启航的首个项目,创始人曹军在选择、实施洗车项目过程中,如何通过创新取得成功,以及如何应对未来挑战。
英文摘要:
The case is about the retarded car wash in Shenzhen, opened in July 2015 with 16 the retarded as employees, which is the first project of the Dream Paradise for the retarded created by the founder Mr. CAO Jun who was involved in the process of looking for, selecting, implementing and leading the project to success. What challenges will he face in the future?
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