案例编号:
CN_2018XXXTYDZSW_4179
译名:
A Discussion on the E-Commerce Business Plan of H Group
中文关键词:
国有企业,转型,发展战略,电子商务,规划
英文关键词:
state-owned enterprise, e-commerce business plan, transformation, development strategy
中文摘要:
H规划在五年内,实现营业额在现有历史高点再翻番,年均利润达到前一个五年的4倍。为此对建设O2O电子商务进行了调研论证。结合宏观环境、行业背景、企业现状以及互联网应用的前景,需要明确其必要性可行性。建议搭建O2O电子商务平台,整合纺织产业线下资源,开拓线上渠道,成为纺织行业集信息、采购、研发、贸易、电子商务、物流于一体的线上线下国际综合运营商,具有国际影响力的大宗物资的供应商和集成商、重要的产业平台和国际贸易集团。同时为项目可能的实施预先拟定框架设计方案,确定搭建运营的思路和方向,规划了建设期、拓展期、发展期、以及成长期的主要目标。
英文摘要:
H Group looks to double its turnover and quadruple its average yearly profits within the next five years. It has launched studies on the prospect of O2O e-commerce. Taking into account the macro environment, industrial outlook, company status and the future of internet applications, H Group has to identify the necessity of e-commerce and design a general business plan that outlines key points of operational strategy as guidance for further implementation.
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