译名:
Xi Han Er Dreamland Launched by Car Wash
译者:
Li Xiaoguang, Wang Jianying, Xu Jingyue, Wang Qiang
英文关键词:
Xi Han Er car wash, innovation, social entrepreneurship
中文摘要:
喜憨儿洗车中心创立于2015年7月,是一家由16名心智障碍者为主要员工的洗车场。本案例描述了喜憨儿梦想家园启航的首个项目,创始人曹军在选择、实施洗车项目过程中,如何通过创新取得成功,以及如何应对未来挑战。
英文摘要:
Xi Han Er Car Washing Center, a car wash that employs 16 people mentally retarded, was founded in July 2015. The case describes the first project launched by Xi Han Er Dreamland, including how the founder Cao Jun achieved success through innovations during his selection and launch of the car washing service and how he will handle future challenges.
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