案例编号:
CN_2018XXXTYDZSW_5959
案例名称:
时光姬:移动互联网时代的产品与商业模式创新——谁说创业九死一生?
译名:
AirMCL:Product and Business Model Innovation in the Era of Mobile Internet—Is Entrepreneurship Really Prone to Failure?
中文关键词:
内部创业、企业家精神、产品开发方法、商业模式创新、O2O模式
英文关键词:
Intrapreneurship; entrepreneurial spirit; product development method; business model innovation;Online-to-Offline (O2O)
中文摘要:
本案例描述了时光姬创业项目如何开发一款新型智能光电美容仪、如何拓展市场渠道积累早期用户、并最终从线上走到线下的过程。案例核心内容是移动互联网时代的产品创新与商业模式创新,主要覆盖以下三方面具体内容:一、企业家的创业精神和特质;二、互联网产品的开发过程和方法;三、新技术赋能实体店、实现新零售的过程。本案例也试图揭示移动互联网时代创业的成功路径和关键要素。
英文摘要:
This case describes how the AirMCL project developed an innovative beauty device that combines hardware, software and services via the mobile Internet, and how it was launched in the market and evolved into an online to offline (O2O) model and subsequently achieved initial success. In essence the case deals with new product and business model innovation in the era of mobile Internet, consisting of the following three aspects: First, entrepreneurial spirit and characteristics of the entrepreneurs; second, the process and methods of digital entrepreneurship; third and lastly, the process of how new technologies empower physical stores to be transformed into new retail. This case illustrates the successful path and key elements of digital entrepreneurship in the era of mobile internet.
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