MYbank: How Financial Technology Empowers China Rural Revitalization?
Product Number：
EN_2026KJJR_7622
Page Views：
15
CaseName：
MYbank: How Financial Technology Empowers China Rural Revitalization?
Authors：
Xu Jingyue, Wang Yangwen, Yi Zhihong, Song Hua
Author Affiliation：
Renmin University of China
Enterprise/Organization：
网商银行MYbank
Industry：
Information Technology
Discipline：
TechFin、Others
Scale：
SMEs
Language：
English
Type of Case：
Descriptive Case
KeyWords：
Mybank, Fintech
Abstract：
The case follows the development of MYbank, one of the first private banks and the first fintech bank to have its core banking system in China financial cloud. Patronized by the Ant Group, MYbank, as a fully online bank with no offline branches or a head office, inherited the genes of Alifinance. It maintained a business model centered on “little deposits” and “small personal loans”. It was committed to meeting the financing needs of small, medium, and micro-enterprises, individual businesses, and rural households. From the beginning of its journey, MYbank has engaged in sustained innovation of fintech in rural inclusive finance, continuously expanding its operations scope and depth.
This case outlines three stages of MYbanks fintech innovation journey in rural inclusive finance. Firstly, the Flourishing Farmer Loan stage, exploring cost and risk control solutions through digital operations and social referrals; Second, the County-level inclusive finance stage, establishing big data risk control partnerships with county governments; Third, the Tomtit program stage; employing satellite remote sensing technology to collect large-scale agricultural data.
This case examines critical issues through the lens of cost reduction via fintech and big data risk control enablement: What causes significant information asymmetry in rural finance? Where are valuable data on farmer creditworthiness located? How can such data be captured and leveraged? How should big data risk control be implemented?
Intended Audience：
MBA|EMBA|高管培训
Data Source：
Primary
Publication Date：
2023
Revision Date：
2026
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