Lighting Up the Bottom of the Pyramid With Love: Born Internationalization of Power-Solution
Product Number：
EN_Revised May 2024SHQY_6427
Page Views：
456
CaseName：
Lighting Up the Bottom of the Pyramid With Love: Born Internationalization of Power-Solution
Authors：
Deng Ziliang, Li Tingting, Xu Jingyue, and Wang Jianying
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Power-Solution
Industry：
Manufacturing
Discipline：
Strategy、Social Enterprise
Scale：
SMEs
Language：
English
Type of Case：
Decision Case
KeyWords：
Born Internationalization, entrepreneurship, social enterprise, business model innovation, bottom of pyramid
Abstract：
Shenzhen Power-Solultion Co. Ltd. is a born-global social enterprise committed to improving the quality of life of the bottom-of-the-pyramid (BOP) population globally. In its transition from a purely trading company to a manufacturing company, Power-Solution expanded its product line and diversified its operations to provide sustainable solar solutions to the BOP population living in areas without electricity. Power-Solution's solar products are sold in 63 developing countries, including Indonesia, the Philippines, India, and countries in South America and Africa, greatly improving the lives of more than 3 million families worldwide. The case first introduces Power-Solution's R&D design, quality control, marketing innovations, system construction, and team building. It then analyzes the company's bornglobal business model and its attempts to seek external support while improving its self-sufficiency. The case study helps students understand the conditions in which a born-global company is formed and its growth path, business model, and challenges.
Intended Audience：
MBA、EMBA、EE
Data Source：
Primary
Publication Date：
2019
Revision Date：
Revised May 2024
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