Eve in Miao Village: Modern Business Logic of Chinese Traditional Handicraft
Product Number：
EN_Revised May 2024LLYSHZR_3117
Page Views：
967
CaseName：
Eve in Miao Village: Modern Business Logic of Chinese Traditional Handicraft
Authors：
Xu Jingyue
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Eve Group
Industry：
Manufacturing
Discipline：
Business Ethics & Social Responsibility、General Management
Scale：
SMEs
Language：
English
Type of Case：
Brief Case
KeyWords：
Chinses traditional handicraft, Business value, Social responsibility, Shared value
Abstract：
This case describes how Eve Group, a leading enterprise in China's fashion industry, has innovated in the market for Chinese traditional handicrafts around the country since 2003, creating a platform for the inheritance and empowerment of Chinese traditional handicrafts and Oriental aesthetic culture: the Chinese Handicraft Workshop. This case aims to guide students to think about whether and how to achieve win-win between business value and social responsibility. Through discussion, students will learn that companies should focus on creating shared value for all stakeholders, not just for shareholders. They will learn that strategic corporate social responsibility creates shared value for companies and society, forming a virtuous circle. The case also provides students a context in which to think about the challenges of future business development from the perspective of the founder.
Intended Audience：
U ndergraduate、MBA、EMBA、EE
Data Source：
Primary
Publication Date：
2021
Revision Date：
Revised May 2024
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