Be Better Sustaining Organizational Innovations: A Cradle of Economic Citizens
Product Number：
EN_2020CYYCX_2335
Page Views：
1119
CaseName：
Be Better Sustaining Organizational Innovations: A Cradle of Economic Citizens
Authors：
Feng Yunxia, Cai Jinfeng, Ke Huiling
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Shanghai Be Better Education Development Center
Industry：
Others
Discipline：
Entrepreneurship & Innovation 、Social Enterprise
Scale：
SMEs
Language：
English
Type of Case：
Descriptive Case
KeyWords：
Organizational Objective, Organizational Structure, Human Resource Management, Organizational Change
Abstract：
The case describes the organizational development of Shanghai Better Education Development Center (“Be Better” for short hereinafter). The case revolves around how the hero Wang Sheng started and ran the enterprise and introduces the missions and breakthroughs, product development, organizational development and personnel management of Be Better. Mr. Wang Sheng, the enterprise founder, boasts strategic insights and great ambitions. He’s zealous about education, and he has his own knowledge and vision about the trend of economic citizenship education in China . Under his leadership and management, Be Better has grown into a sizable enterprise and expanded its business around the nation by relentless efforts, thus finding a path of sustainable development for a social enterprise. Be Better fixed on an operating model that features cross subsidization between philanthropy and business. Within such a model, product evolution keeps a steady pace, organization and management style takes on changes, and human resources management provides sufficient support. This way of sustainable development sets an imitable example for enterprises of the type.
Intended Audience：
MBA、EMBA、EE
Data Source：
Primary
Publication Date：
2018
Revision Date：
2020
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