The Logic of Opening Suning Stores
Product Number：
EN_2020XLS_1228
Page Views：
495
CaseName：
The Logic of Opening Suning Stores
Authors：
Yang Bo,Li Dongxian,Dong Hao,Zhang Xinrui
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Suning
Industry：
Trade/Commerce
Discipline：
New Retail
Scale：
Large
Language：
English
Type of Case：
Descriptive Case
KeyWords：
traffic, new retail, community e-commerce
Abstract：
This case analyzes the logic of opening Suning Stores from three perspectives: the two times of transformation of Suning; the logic of the community traffic, and the profit logic of the stores.
Intended Audience：
本科、MBA、EMBA
Data Source：
Primary
Publication Date：
2019
Revision Date：
2020
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