Shared Harvest: Continuous Cultivation for a Better Life
Product Number：
EN_2020CYYCX_3571
Page Views：
686
CaseName：
Shared Harvest: Continuous Cultivation for a Better Life
Authors：
Fu Yan, Wang Jianying, Xu Jingyue
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Shared Harvest
Industry：
Others
Discipline：
Entrepreneurship & Innovation 、Social Enterprise
Scale：
SMEs
Language：
English
Type of Case：
Decision Case
KeyWords：
Social Entrepreneurial Impact; Mission Drift; Community Support Agriculture
Abstract：
Social entrepreneurship is a new topic in the field of entrepreneurship. Shared Harvest is a social enterprise based on the model of Community Supported Agriculture (CSA), devoting to solve the problems of agricultural pollution, food safety and rural sustainable development in China. Chinese agriculture is facing the challenges of multiple problems such as agricultural product safety crisis, environmental pollution, and lack of mutual trust between producers and consumers.
This case describes the social entrepreneurship and growth journey of Shared Harvest under such background. Focusing on scaling social entrepreneurial impact, Shared Harvest not only effectively operates a CSA farm that produces and distributes agricultural products in compliance with organic standards, but also explores new development paths to solve the problems of agriculture, rural areas and farmers through food & farming education, building a food community, CSA alliances, new farmers training and environmental re-engineering in rural communities, etc. It is worth for us to explore how Shared Harvest and its founder Yan Shi continue scaling its social entrepreneurial impact.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2018
Revision Date：
2020
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