Online Specialty Retailer of Private Label Apparel—Handu
Product Number：
EN_2020XXXTYDZSW_1806
Page Views：
816
CaseName：
Online Specialty Retailer of Private Label Apparel—Handu
Authors：
Xie Lijuan, Mao Jiye, Wang Shixun
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Handu E-business Group Co., Ltd.
Industry：
Trade/Commerce
Discipline：
Information Technology & E-commerce
Scale：
SMEs
Language：
English
Type of Case：
Descriptive Case
KeyWords：
e-Commerce, retail of private label apparel, C2B model, flexible supply chain, business intelligence
Abstract：
This teaching case describes the business model of an Internet brand Handu in terms of its online retail of private label apparel and its evolution process. Founded in 2006, Handu mainly resorts to e-Markets like Tmall for selling clothes of South Korean style. Turning from a minor peddler on Taobao into the No.1 brand of fast fashion on the Internet in China, Handu has gone through the stages of creating a cluster of private labels, building a C2B retail model on the basis of a marketability algorithm and constructing a flexible supply chain. By describing the process of Handu’s development of a retail model of private label apparel, the case shows features of demands in the era of Internet, reactions of retailers, and the corresponding processes of supply chains.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2017
Revision Date：
2020
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