YeeCall, a Born Globalized Social Platform, Explores a Path of Market Niche
Product Number：
_2018ZLGL_9073
Page Views：
2659
CaseName：
YeeCall, a Born Globalized Social Platform, Explores a Path of Market Niche
Authors：
Yang Bo,Deng Ziliang,Dong Hao and Chen Wenjing
Author Affiliation：
Renmin Business School, Information School of Renmin University of China
Enterprise/Organization：
YeeCall app
Industry：
Information Technology
Discipline：
Strategy、Information Technology & E-commerce
Scale：
SMEs
Language：
Chinese、English
Type of Case：
Decision Case
KeyWords：
Born Globalized, Differentiation strategy
Abstract：
Now social networks represented by WhatsApp and WeChat have become an important lifestyle and inlet of flows. 88% of the 2.07 billion users of WhatsApp come from outside the US. Near 1 billion users of WeChat are mainly domestic users. If another socializing software is developed, obviously it cannot rival WeChat at home. Abroad, it faces the competition from rivals like WhatsApp and Skype. YeeCall App is a new generation of the social network platform, which uses the audio and video encoding technology developed independently by itself to maintain smooth calls when the network conditions are poor. Even in 2G network, it can also be used for video calls. According to the field test, under a two-way packet loss rate of 70%, YeeCall is the only communication app that can maintain a smooth call, compared with Skype, WhatsApp and WeChat. As soon as YeeCall was released, it became popular among the users of Middle East, India and North Africa, with 40 million downloads worldwide and 4 million active users. YeeCall has an extremely low requirement in network quality, it has become the first choice for cross-border communication or video calls in 2G network regions. YeeCall has found its own position in the market niche and firmly occupied the market with its own core technologies.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Secondary
Publication Date：
2018
Revision Date：
2018
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