苏姿丰：科技商业领域的女性领导
案例编号：
CN_2026ZZXW_5903
被浏览次数：
9
案例名称：
苏姿丰：科技商业领域的女性领导
译名：
Lisa Su: A Woman Leader in the World of Technology Business?
案例作者：
刘鑫，周乐，潘璇
作者单位：
中国人民大学商学院
译者：
-
案例企业：
美国超威半导体公司（AMD）
行业：
制造业
学科领域：
组织行为、其他
规模：
大型
案例语种：
中文
案例类型：
微案例
中文关键词：
科技公司；变革型领导；女性领导力
英文关键词：
technology company; transformational leadership; women’s leadership
中文摘要：
本案例聚焦华裔女性苏姿丰（Lisa Su），作为全球领先的CPU与GPU芯片设计企业美国超威半导体公司（AMD）的首席执行官，带领公司从濒临退市重回行业巅峰的领导实践。2014年，AMD公司市值大幅缩水、6年内更换4位CEO、产品竞争力严重不足，苏姿丰临危受命出任CEO。面对公司的困局，苏姿丰确立了“创造伟大产品、加深客户信任、简化业务运营”三大核心战略，并以果断的战略管理与扎实的工程师功底推动落地。在她的带领下，AMD成功实现了技术突破与战略转型，市值增长至超过2,000亿美元，完成了从濒临退市到全球半导体行业头部企业的彻底逆转。苏姿丰本人也凭借卓越成就获半导体行业最高荣誉罗伯特·诺伊斯奖等商业领域国际殊荣。在硅谷男性主导的半导体行业，苏姿丰作为亚裔女性领导者不仅打破了性别偏见，更凭借强大的专业能力赢得全球认可。本案例重点在于分析苏姿丰的领导力发展过程，可用于《领导学》、《组织行为学》等课程中“领导力”相关章节的教学，重点适用于变革型领导理论、领导行为理论、女性领导力等知识点的讲解与研讨。
英文摘要：
This teaching case centers on Lisa Su, an Asian-American engineer who serves as Chief Executive Officer of Advanced Micro Devices (AMD), and traces how she led the company from the brink of delisting back to the summit of the global semiconductor industry. When Su took over as CEO in 2014, AMD had seen its market value collapse, had cycled through four CEOs in six years, and had fallen badly behind in product competitiveness. Confronting this crisis, Su set out three core strategies—creating great products, deepening customer trust, and simplifying business operations—and drove their execution with decisive strategic management and a solid engineering foundation. Under her leadership, AMD achieved both technological breakthroughs and strategic transformation, grew its market capitalization to more than US$200 billion, and completed a remarkable turnaround into a leading global semiconductor firm; Su herself earned top industry honors such as the Robert N. Noyce Award. In a male-dominated industry, she broke through gender bias and won worldwide recognition through professional excellence rather than gender identity. Centered on the trajectory of Su’s leadership development, the case suits courses such as Leadership and Organizational Behavior, particularly topics on leadership, and teaching points including transformational leadership theory, leadership behavior theory, and women’s leadership.
适用对象：
本科|MBA|EMBA|高管培训
编写方式：
二手数据
开发时间：
2026
入库时间：
2026
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