译名:
Business model innovation of medical circulation enterprise: Mars pharmaceutical
英文关键词:
Business model; Mars pharmaceutical
中文摘要:
本案例聚焦于马氏药业的商业模式,通过分析其成长过程中的经营方式、资源整合和战略决策,深入剖析商业模式创新对马氏药业经营绩效和核心竞争力的关键作用,来探讨体制转型期民营企业如何利用自身机制优势把握市场机遇、协调利益相关者,进而实现跨越式发展。
英文摘要:
This case was mainly on the business model of Mars pharmaceutical. It analyzed the process of development, resources integration and strategic policy to show the key role of business model in business performance and core competitiveness and to discuss that how a company holds own strength and development opportunity, then make a success on development with stakeholders.
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