善品公社：双轮驱动破解扶贫漏斗困局
案例编号：
CN_2024SHQY_8877
被浏览次数：
394
案例名称：
善品公社：双轮驱动破解扶贫漏斗困局
译名：
Two-wheel-Driven Model to Solve the Industrial Poverty Alleviation Dilemma
案例作者：
王强、杜昕然、王建英、徐京悦
作者单位：
中国人民大学商学院
译者：
-
案例企业：
中国扶贫基金会四川善品公社农业科技有限公司
行业：
贸易/商业
学科领域：
社会企业、创业与创新、伦理与社会责任、其他
规模：
中小型
案例语种：
中文
案例类型：
决策型
中文关键词：
产业帮扶、合作社、共享品牌、品牌扶贫、消费扶贫
英文关键词：
Industrial poverty alleviation, Farmers' cooperative, Shared brands, Brand poverty alleviation, Consumption poverty alleviation
中文摘要：
中和农道是中国乡村发展基金会（原中国扶贫基金会）独资设立的一家社会企业，探索通过“善品公社”项目，以市场化的方式破解贫困地区“小农分散生产”、“合作社效率低下”、“产业发展艰难”等问题。八年来，从最初的帮助贫困县电商卖货，到打造“善品公社”共享品牌，再到介入农业生产领域，以地方合作社为基石，通过市场化手段帮助农户实现价格发现和增收，破解传统农产品电商的质量、规模、信任“三大瓶颈”。善品公社目前形成的“产业帮扶”模式，已经基本实现地方合作社的“自我造血”和良性循环，可供我国下一阶段乡村振兴与产业扶贫参考。
英文摘要：
Zhonghe Nongdao is a social enterprise established by the China Poverty Alleviation foundation. Since 2015, it has explored the model of solving the problems of "decentralized production of small farmers", "low efficiency of cooperatives" and "difficult industrial development" in poor areas in a market-oriented way through the "Shanpin Commune" project. In the past eight years, they started from helping selling farm produce through e-commerce platform for poor counties, and then built the shared brand of "Shanpin Commune", and finally joined the agricultural production area. Taking local cooperatives as the cornerstone, they have helped farmers realize price discovery and increase their income through market-oriented means, and cracked the "three bottlenecks" of the quality, scale and trust of traditional e-commerce of agricultural products. The "Industrial Poverty Alleviation" model formed by Shanpin commune has basically realized the "Self-creation" and virtuous cycle of local cooperatives, which can be used as a reference for Rural Revitalization and industrial poverty alleviation in the next stage of China.
适用对象：
本科|MBA
编写方式：
采编
开发时间：
2023
入库时间：
2024
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