译名:
The Real Estate Business of Jianye Company
中文关键词:
中小企业转型;博悦世家;建业公司;房地产
英文关键词:
SMB transition; Boyue family; Jianye Co.,Ltd.; real estate
中文摘要:
随着质量竞争、价格竞争、服务竞争和品牌竞争的日益激烈,企业不能仅以一种单一手段来获取持久的竞争优势。中小企业如何获得长远的成功?本文选取潍坊建业公司为研究对象,通过分析得出转型结论并向房地产市场转型,公司与潍坊市金城房地产开发有限公司合作,开发了“博悦世家”高档楼盘项目。建业公司全权负责项目的运营管理,完成战略扩展,为企业的发展创造了更大发展空间。
英文摘要:
With the competition in quality, price, services and brand becoming increasingly fierce, businesses can not be a means to obtain sustainable competitive advantage。How can SMB obtain long-term success? This article selects Weifang Jianye Co,Ltd. as the research object, by analysis it’s transition and it’s cooperation with Weifang Jincheng real estate Dvelopment Co.Ltd.Jianye successfully develop “Boyue famliy” of high-end real estate project. Solely by Jianye Co., Ltd. is responsible for the operation and management, the formation of the real estate division, the completion strategy of expansion, the development of enterprises to create greater room for development. Jianye Co., Ltd. is a competitive advantage.
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