聚光灯下与聚光灯外：一荣俱荣还是两败俱伤？
案例编号：
CN_2024ZZXW_6464
被浏览次数：
529
案例名称：
聚光灯下与聚光灯外：一荣俱荣还是两败俱伤？
译名：
In and out of the spotlight: All in or all out?
案例作者：
刘鑫、周殷絮、潘璇
作者单位：
中国人民大学商学院
译者：
-
案例企业：
匿名
行业：
传媒与文化产业
学科领域：
组织行为、其他
规模：
大型
案例语种：
中文
案例类型：
微案例
中文关键词：
组织行为、直播团队、明星员工、群体动力
英文关键词：
Organizational Behavior, live streaming team, star employee, group dynamics
中文摘要：
本案例主要讲述了发生在H出版社明星主播王星、幕后员工张宇与何飞以及直播团队负责人刘杰之间的事件。在H出版社决定“进军”直播领域后，编辑王星成为了H出版社直播间的一位明星主播。然而，由于王星获得了直播带货的主要回报，且忽视了其他团队成员的付出，这导致配合他撰写直播脚本的同事张宇与何飞心生不满。于是，三人之间出现了嫌隙，王星也因为团队合作问题和工作负担过重而停播。在王星停播之后，团队负责人刘杰发现，即使他带领其他成员努力工作，H出版社直播间销售额也仍以不可挽回的趋势大幅下降，整个出版社直播团队因此陷入了困境。该案例旨在引导读者反思在数字经济背景下组织应当如何管理好明星员工和工作团队，如何有效地激发群体动力，从而实现优质发展。
英文摘要：
This case mainly describes the events that happened among the star streamer Xing Wang, his colleagues Yu Zhang and Fei He, and the live streaming team leader Jie Liu of the H Publishing House. Upon the publishing house’s decision to venture into the realm of live broadcasting, Xing Wang, who was an editor, became a star streamer of the live streaming room. However, Xing Wang has received the main return for live streaming sales and disregarded the contributions of other team members, triggering the dissatisfaction of Yu Zhang and Fei He who cooperated with Xing Wang in writing scripts. Ultimately, Xing Wang, Yu Zhang and Fei He had tensed interpersonal relationships, and Xing Wang stopped broadcasting due to team cooperation issues and heavy workload. Subsequently, the team leader Jie Liu found that despite the efforts of other team members, the sales of the live streaming room still declined sharply and the whole team got into trouble as a result. This case aims to guide readers to reflect on how organizations can manage star employees as well as their teams in the context of the digital economy, and how to effectively stimulate group dynamics, so as to achieve high-quality development.
适用对象：
本科、硕士、MBA
编写方式：
二手数据
开发时间：
2023
入库时间：
2024
索要案例使用说明：
确认订购本案例：
