Company W: The Transformation of the Outsider CEO
案例编号：
EN_Revised May 2024ZZXW_8396
被浏览次数：
1722
案例名称：
Company W: The Transformation of the Outsider CEO
译名：
Company W: The Transformation of the Outsider CEO
案例作者：
Ling Chu-Ding, Zhang Liyin, Chen Xin, and Li Xiaoyu
作者单位：
Renmin University of China
译者：
-
案例企业：
-
行业：
制造业
学科领域：
组织行为、人力资源管理、其他
规模：
中小型
案例语种：
英文
案例类型：
微案例
中文关键词：
-
英文关键词：
-
中文摘要：
W公司是一家生产工业智能设备的初创公司，随着研发突破带来的业务增长，公司内部管理和运营的问题也逐渐凸显，创始人为了解决问题引进了专业管理人才谭毅，但“空降”的CEO谭毅上任却面临着权力与影响力不统一的问题。为了解决公司困境，谭毅在建立下属信任的基础上改革交付团队、为公司成功融资，在提升公司运营效率的同时也提高了自己的个人影响力。
英文摘要：
Company W is a start-up that produces industrial smart equipment. With business growth owing to research and development breakthroughs, the problems of internal company management and operations gradually became more prominent. To resolve these problems, the company founders hired a professional manager named Tan Yi. However, as an “outsider” CEO, Tan was faced with inconsistency between power and influence. To guide the company out of this predicament, Tan worked to earn the trust of his subordinates, reformed the delivery team, successfully gained financing for the company, and improved operational efficiency while extending his influence as a leader.
适用对象：
Undergraduate、MBA
编写方式：
采编
开发时间：
2021
入库时间：
Revised May 2024
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