译名:
The Development Gateway under Property New Deal:X Properties Corporation Group
中文关键词:
房地产新政;民营房地产企业;发展战略;纵向一体化
英文关键词:
property new deal; private properties corporation; development strategy; vertical integration
中文摘要:
本案例主要对民营房地产企业X房地产集团的项目开发决策和纵向一体化战略进行深入研究,通过对房地产市场调控背景下的民营房地产开发企业发展战略进行分析,探讨X房地产集团如何完成战略定位并组织实施战略决策,如何整合房地产公司内外资源,如何实现民营房地产企业可持续发展。
英文摘要:
This case focuses on project development decision-making and vertical integration strategy. It analyzes the development strategy of private real estate development enterprises under the context of the real estate market regulation to discuss how property corporation group to strategic position itself and implement its strategy, how to integrate internal and external resources, and how to obtain sustainable development.
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