Lighting up the Bottom of the Pyramid with Love: Born Internationalization of Power-Solution
案例编号：
EN_2023SHQY_4450
被浏览次数：
221
案例名称：
Lighting up the Bottom of the Pyramid with Love: Born Internationalization of Power-Solution
译名：
Lighting up the Bottom of the Pyramid with Love: Born Internationalization of Power-Solution
案例作者：
Deng Ziliang, Li Tingting, Xu Jingyue, and Wang Jianying
作者单位：
Renmin University of China
译者：
-
案例企业：
Power-Solution
行业：
制造业
学科领域：
社会企业、战略管理、其他
规模：
中小型
案例语种：
英文
案例类型：
决策型
中文关键词：
天生国际化、企业家精神、社会企业、商业模式创新、金字塔底层（BOP）人群
英文关键词：
Born Internationalization, entrepreneurship, social enterprise, business model innovation, bottom of pyramid
中文摘要：
Power-Solution是一家致力于用绿色能源改善全球金字塔底层（BOP）人群生活品质的天生全球化社会企业。该公司在从一家纯贸易公司转型为制造型企业的过程中，通过扩展产品线以及开展多元化经营的方式，为全球无电地区的BOP人群提供可持续发展的太阳能解决方案。目前，Power-Solution生产的太阳能产品畅销非洲、印尼、菲律宾、印度、南美等全球63个发展中国家，极大地改善了全球超过300万家庭的生活。本案例首先系统介绍了Power-Solution的研发设计、质量控制、营销创新、制度建设以及团队建设等情况，在此基础上对该公司天生全球化的商业模式进行了分析，并对其在提升自我造血能力的同时寻求外部供血支持的尝试进行了介绍。学习本案例有助于学员理解天生全球化企业的形成条件、成长路径、商业模式及面临的挑战等。
英文摘要：
Shenzhen Power-Solultion Co. Ltd. is a born-global social enterprise committed to improving the quality of life of the bottom-of-the-pyramid (BOP) population globally. In its transition from a purely trading company to a manufacturing company, Power-Solution expanded its product line and diversified its operations to provide sustainable solar solutions to the BOP population living in areas without electricity. Power-Solution’s solar products are sold in 63 developing countries, including Indonesia, the Philippines, India, and countries in South America and Africa, greatly improving the lives of more than 3 million families worldwide. The case first introduces Power-Solution’s R&D design, quality control, marketing innovations, system construction, and team building. It then analyzes the company’s born-global business model and its attempts to seek external support while improving its self-sufficiency. The case study helps students understand the conditions in which a born global company is formed and its growth path, business model, and challenges.
适用对象：
MBA、EMBA、EE
编写方式：
采编
开发时间：
2019
索要案例使用说明：
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