Eve in Miao Village: Modern Business Logic of Chinese Traditional Handicraft
案例编号：
EN_2023LLYSHZR_3344
被浏览次数：
194
案例名称：
Eve in Miao Village: Modern Business Logic of Chinese Traditional Handicraft
译名：
Eve in Miao Village: Modern Business Logic of Chinese Traditional Handicraft
案例作者：
Xu Jingyue
作者单位：
Renmin University of China
译者：
-
案例企业：
Eve Group
行业：
制造业
学科领域：
伦理与社会责任、综合管理、其他
规模：
大型
案例语种：
英文
案例类型：
微案例
中文关键词：
中国传统手工艺；商业价值；社会责任；共享价值；2023百优微案例
英文关键词：
Chinses traditional handicraft, Business value, Social responsibility, Shared value
中文摘要：
本案例描述了中国时尚产业的领军企业依文集团从2003年起对中国传统手工艺进行发掘、整理、创新和应用并创办了中国传统手工艺和东方美学文化的创新和服务平台——依文•中国手工坊的全过程。本案例旨在引导学生思考企业是否以及如何能够实现商业价值和社会责任的双赢。通过讨论，学生们能够认识到企业应当为所有的利益相关方创造价值，而不是只为股东创造价值，学生们也能够认识到企业社会责任的核心是为公司和社会创造共享价值，并形成良性循环。本案例还将为学生提供站在创始人的视角思考企业未来发展挑战的管理情境。
英文摘要：
This case describes how Eve Group, a leading enterprise in China's fashion industry, has discovered, sorted out, innovated and applied Chinese traditional handicrafts scattered around the country since 2003, and created a platform for the inheritance and empowerment of Chinese traditional handicrafts and Oriental aesthetic culture – Eve Chinese Handicraft Workshop. This case aims to guide students to think about whether and how to achieve win-win between business value and social responsibility. Through discussion, students will learn that companies should focus on creating Shared Value for all stakeholders, not just for shareholders. They will learn strategic corporate social responsibility is to create shared value for companies and society, and form a virtuous circle. The case also provides students a context to think about the challenges of Eve sustainable development from the perspective of the founder.
适用对象：
U ndergraduate、MBA、EMBA、EE
编写方式：
采编
开发时间：
2021
索要案例使用说明：
确认订购本案例：
