案例名称:
风雨中的艋舰如何起航——ZZA机电安装有限公司
译名:
Setting Sail in the Storm: Evidence from ZZA Case
英文关键词:
strategic decision; ZZA
中文摘要:
本案例研究主要讨论ZZA安装有限公司的战略决策问题。通过分析ZZA公司所面临的宏观环境与产业环境,探索民营企业如何把握自身优势和发展机遇,寻求适合企业发展的准确战略定位。
英文摘要:
The case study deals with the strategic decision of ZZA Electrical Group Co., Ltd. By analyzing macro-environment and industry environment ZZA facing, we try to exploring how the private enterprise takes advantage of opportunities and makes full use of its own strengths to find out the appropriate strategic position for its developments.
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