案例名称:
深圳市镭神智能系统有限公司:技术领先和成本优势≠市场成功
译名:
Leishen Intelligent Systems Co., Ltd:Leading Technology and Cost Advantage ≠ Market Success
中文关键词:
创新策略;创业管理;资源配置;企业家
英文关键词:
Innovation Strategies; Entrepreneurial Management; Resource Distribution; Entrepreneur
中文摘要:
本案例从自主创新的视角对深圳镭神智能系统有限公司的创业经历、研发项目的选择决策以及市场表现等方面进行了详细的介绍和剖析,目的是与学生一起探讨科技型中小企业如何确定研发战略,将技术成功转变为市场成功这一主题。本案例按照时间次序介绍了案例企业的创业和发展过程、研发战略和技术创新的成就,重点分析了通过自主研发获取了技术和成本优势的案例企业遭遇到的芯片断供和车企客户激光雷达定点订单获取失利的两次困局,以及案例企业破解两次困局的重点举措。
英文摘要:
This case introduces the entrepreneurial and development process, R&D strategy and technological innovation achievements of an R&D-intensive startup company specialising in Lidar technology, Shenzhen Leishen Intelligent System Co., Ltd. in chronological order. In particular, this case analysis how the firm operates to resolve chip buyout constraints from industrial rivals, and what measures Leishen takes in response to market appreciation failure in 2020. The experience of Leishen building its competitive advantages in production cost and technology via self-innovation has substantial empirical implications for managers in the modern production environment. Using this teaching case requires an understanding of the basic laws of enterprise entrepreneurship and innovation, the basic theories of innovation management and strategic management, and a clear understanding of the theory of enterprise resource allocation, the basic procedures and principles of innovation decision-making. It is to discuss with students how technology-based SMEs determine R&D strategies and transform technological success into market success.
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