译名:
Suning Group deploys smart retail
中文关键词:
苏宁小店、智慧零售、数字化、智能物流、前置仓、苏小团
英文关键词:
Suning Xiaodian, Smart retail, Digitization, Smart logistics, leadtime store,Su Group buy
中文摘要:
本案例描述了苏宁集团的零售新物种——苏宁小店的源起与发展。经过多年的发展,苏宁易购集团股份有限公司正朝着数字化、智能化的方向转变。2017年起实施智慧零售的战略,将苏宁小店作为零售新物种,致力于打造成为线上线下流量入口、反哺苏宁八大产业的工具。建设过程中,苏宁小店大力推进基于数字化的“人、货、场”建设,并逐步实现选址选品、门店定位及商品陈列等零售要素的数字化和智能化,建立了多层次的物流和供应链体系,以响应多元化的消费需求。与此同时,苏宁小店着力建设多层次的消费端,强化面向消费者的社群营销,增加门店粘性。当然,在加速开店的同时苏宁小店也遇到了重重阻碍,但“智慧零售”无疑始终是苏宁人不断追求的目标。
英文摘要:
This case describes the origin and development of Suning Xiaodian, a new retail species of Suning Group. After years of development, Suning Tesco Group Co., Ltd. is shifting towards digitalization and intelligence. Since 2017, they implemented the smart retail strategy, took Suning Xiaodian as a new retail species, and strived to become a tool for entrance of consumer flow to feed back Suning’s eight major industries. During the construction process, Suning Xiaodian vigorously promoted the construction of “people, goods and fields” based on digitalization, and gradually realized the digitalization and intelligence of retail elements such as location selection, store positioning, and merchandise display, and established a multi-level logistics Supply chain system to respond to diversified consumer demand. At the same time, Suning Store strives to build a multi-level consumer entrances, strengthen consumer-oriented social marketing, and increase store stickiness. Of course, while accelerating the opening of stores, Suning stores have also encountered numerous obstacles, but \"smart retail\" is undoubtedly the goal that Suning people continue to pursue.
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