英文关键词:
Hisense Group; technological innovation, hiview
中文摘要:
本案例注重介绍了海信的技术创新体系及其运作机制,并用海信集团独立完成的的一次技术突破-“信芯”的研发为例进行了深入的说明。本案例的目的是引导学员分析组织如何以过程导向和团队合作为基础,设计系统化的运营体系,从而确保组织战略的执行。本案例可用于各层次学员的战略管理课程。
英文摘要:
This case emphasizes on Hisense technological innovation system and illustrates its operation mechanism with one technological breakthrough–R&D for Hiview completed by a team in Hisense, as a comprehensive example. The case aims to analyze strategy implementation by set up a systematic operation system basing on process-oriented and teamwork principles. It can be used in the class of strategic management for different level students.
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