友达光电（苏州）：内生型、全方位的数字化转型成功之路
案例编号：
CN_2022_7074
被浏览次数：
1710
案例名称：
友达光电（苏州）：内生型、全方位的数字化转型成功之路
译名：
AU Optronics (Suzhou): A successful path to indigenous all-inclusive digital transformation
案例作者：
毛基业、邹楠、马冲
作者单位：
中国人民大学商学院
译者：
-
案例企业：
友达光电（苏州）有限公司
行业：
制造业、信息技术产业
学科领域：
数字化转型、组织行为、综合管理、其他
规模：
大型
案例语种：
中文
案例类型：
描述型
中文关键词：
数字化转型，智能制造，转型方法，组织学习，数字化创新，2022百优
英文关键词：
digital transformation, intelligent manufacturing, transformation approaches, organizational learning, digital innovation
中文摘要：
友达光电（苏州）有限公司是一家液晶面板制造商。在智能制造的浪潮推动下，友达苏州积极布局数字化转型，并试图寻求外部数字化解决方案服务商的帮助。然而，外部服务商的技术虽然先进，但是缺乏制造业的行业经验，难以对症下药。如何走出一条依靠自力更生的数字化转型之路？在高管团队的带领下，友达苏州采取了组织架构调整、组织活力激发、学习型组织建设等举措。各部门、各层级的员工扎根业务，利用数字化技术全方位重构原有业务，取得了显著成效。整个企业的智能制造日趋成熟，管理能效提升了30%，员工规模也从一万四千人缩减为八千余人。不仅如此，友达苏州还成功孵化出数字化服务商——友达数位，为制造业企业提供数字化转型解决方案和软硬件服务。本案例从组织变革的角度分析传统制造业企业如何依靠内部力量实现数字化转型，尤其是高管团队如何激活和培育员工的转型动力和能力、推动系统性组织学习。
英文摘要：
AU Optronics Suzhou Co. (AU Suzhou in short), Ltd. is a LCD panel manufacturer. Amidst the wave of intelligent manufacturing, AU Suzhou initiated digital transformation, and sought help from external digital solution providers. Though external providers had advanced technological know-how, they lacked experience in manufacturing industries, which hindered their ability to offer effective solutions to business problems of manufacturers. In this case, how can AU Suzhou achieve indigenous digital transformation? Under the leadership of top management, AU Suzhou adjusted its organizational structure, mobilized employees of all levels, built a learning organization. Employees of all levels and functions immersed in their business and utilized digital technologies to reconstruct traditional business processes at all-round, and achieved remarkable outcomes. AU Suzhou gradually realized intelligent manufacturing. As a result, staff efficiency was improved by 30%, as the number of employees was reduced from 14000 to 8000. Moreover, unexpectedly AU Suzhou incubated an intelligent manufacturing service provider, AUO Digitech, which provides software and hardware solutions for manufacturing firms. This case aims at analyzing how manufacturing firms can rely on internal resources to realize digital transformation through organizational change, especially how top management stimulates the motivation and capability of employees, and promotes systematic organizational learning.
适用对象：
本科、专业硕士、EE
编写方式：
采编
开发时间：
2021
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