案例名称:
战略引领 追求卓越:中国农业银行江苏分行的可持续发展之路
译名:
Strategic Leadership in Pursuit of Excellence: Agricultural Bank of China Jiangsu Branch Seeking Sustainable Growth
中文关键词:
江苏农行、战略领导力、数字化转型、竞争优势
英文关键词:
Agricultural Bank of China Jiangsu Branch, strategic leadership, digital transformation, competitive advantage
中文摘要:
本案例主要以战略领导力为理论指引,首先引导学员分析思考江苏农行在新形势下持续发展、保持竞争优势的主要原因是什么,其中战略领导力发挥了怎样的作用,战略领导力从组织视角和个人视角体现在哪些方面,战略领导力在江苏农行战略管理的流程中最关键的要素是什么;其次,本案例还将引导学员结合江苏农行的实践,思考数字化对商业银行经营管理带来怎样的挑战,这种挑战与以往相比有什么不同;通过分析江苏农行在应对数字化挑战中所做的尝试,引导学员应用战略领导力的一般框架得出有益的启示;最后,本案例旨在通过上述讨论,引导学员理解战略领导力的内涵、理解战略领导力在保证组织应对外部环境变化、实现可持续发展过程中的作用以及数字化时代战略领导力的新特征。
英文摘要:
Guided by strategic leadership theories, this case focuses on how Agricultural Bank of China Jiangsu Branch maintains its competitive advantage in the changing environment. It examines the impact of strategic leadership on both the organization and individuals, and how strategic leadership is practiced in the strategic management process. The case also discusses new challenges facing commercial banks brought about by digitalization, guiding students to draw on strategic leadership theories to analyze the digital initiatives of the Bank. Based on these discussions, the case helps students comprehend the connotations of strategic leadership, understand how strategic leadership helps the organization meet external challenges in pursuit of sustainability, and learn new traits of strategic leadership in the digital age.
查看试看版
案例检索