案例名称:
勇立潮头 引领创新:中国农业银行浙江分行的领先之道
译名:
Blaze New Trails : Agricultural Bank of China Zhejiang Branch Taking Lead in Innovation
中文关键词:
浙江农行、创造型领导力、创新策略、数字化转型
英文关键词:
Agricultural Bank of China Zhejiang Branch, creative leadership, innovation strategies, digital transformation
中文摘要:
本案例主要以创造型领导力为理论基础,同时结合全面创新管理与数字化转型相关理论,通过回顾、梳理与分析浙江农行的创新历程,从文化基因、制度动力和市场压力等多个维度探讨一家商业银行能创新的原因(Why),可能的创新策略(What),以及将创新举措落地的方法(How),帮助学员理解浙江农行敢为人先、百折不挠、勇于担当的企业精神是如何融入到企业的实践中去的,帮助学员深刻理解浙江农行近几年在业务创新、组织创新、管理创新与数字化转型等几个方向的关键创新举措。在此基础上,引导学员站在高层、中层和基层等不同角度理解创新实践在浙江农行的落地实施过程,理解领导力在浙江农行创新过程中发挥的重要作用。
英文摘要:
Based on the theories of creative leadership, innovation management and digital transformation, this case gives a full review and analysis of the innovations at Agricultural Bank of China Zhejiang Branch—reasons behind innovation (Why), their innovation strategies (What) and approaches to implementation (How). Students will learn how entrepreneurship—with responsibility and perseverance—drives operational, organizational, and managerial innovations as well as digital transformation. From the discussions, students will learn how people at all levels of the Bank are engaged to implement the innovation strategies, and understand the crucial role of leadership in innovation.
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