四苹果：探索农业产业数字化之路
案例编号：
CN_2022YYGL_1037
被浏览次数：
1318
案例名称：
四苹果：探索农业产业数字化之路
译名：
The Fourth Apple: Exploring the way of the digitalization of traditional agricultural industry
案例作者：
宋华、张霞、陈思洁、林小彬
作者单位：
中国人民大学商学院
译者：
-
案例企业：
四苹果（北京）农业科技有限公司
行业：
其他
学科领域：
运营管理、创业与创新、供应链管理、其他
规模：
中小型
案例语种：
中文
案例类型：
微案例
中文关键词：
农业产业链；数字化；物联网；供应链金融；产业互联平台
英文关键词：
Agricultural industry chain, Digitization, IOT, Supply chain finance, Industrial interconnection platform
中文摘要：
四苹果公司的初衷是从源头上帮助老区农民种出好苹果，并逐步打造出现代苹果产业链帮助果农致富。四苹果首先将分散果农组织起来成为产业工人推行标准化和规模化种植；然后开发种植管理系统将农户、农田、农事和交易数据可采集并数字化；陆续接入农资、物流、销售和金融机构等主体构建出智慧苹果产业链；最后打造了“eMAS+优农汇+供应链金融数科平台”的产业互联平台。不知不觉中四苹果在延川探索出一条农业产业数字化之路。如今，四苹果想把这套产业互联平台推广到其他单品，然而农产品极缺标准化，如何将基于苹果产业开发的服务平台顺利应用到其他单品？如何引入更多的供应链参与者做大做强？这些都是四苹果接下来亟待解决的问题。
英文摘要：
Under the national agricultural development strategy, capitals are optimistic about agricultural blue ocean market. However, most of them started from sales, without fundamentally empowering agriculture. The Fourth Apple is among the few companies that engaged in starting from Planting and relying on “Digital Technology + Finance” so as to create the new mode of modern agricultural industry. This case demonstrates that since its founding in 2016, The Fourth Apple started from the Apple eugenic area of Liangjiehe Village in Yanchuan County, north of Shanxi Province, using IT and Internet of Things to collect and digitalize the data of farmers, farmland, farming and trade, connecting other industry entities including agricultural materials, logistics, marketing, agricultural insurance and supply chain finance, and gradually establishing the Agriculture Industrial Internet Platform including eMAS, agriculture favoring association (e-commerce platform), and supply chain finance platform. Currently, The Fourth Apple is about to copy this platform into other agriculture product and producing area, exploring and jointly creating the Industrial Internet Platform of modern agriculture with other agriculture industry entities.
适用对象：
本科、学术硕士、专业硕士 、高管培训
编写方式：
采编
开发时间：
2021
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