案例作者:
宋继文、孙志强、蔚剑枫、Peter J. Peverelli
学科领域:
组织行为、伦理与社会责任、综合管理、其他
英文关键词:
leader; corporate social responsibility
中文摘要:
怡海花园房地产开发有限公司经历10年的细心经营,成为娱乐,文化,教育于一体的综合性住宅社区。本案例对怡海花园十年发展历程以及经营模式,内部管理,外部利益相关者的关系维护,以及领导在怡海发展过程中的战略性把握方面做了详尽的描述,能够帮助学生深入理解领导在企业中的作用,企业的社会责任,如何提升品牌价值,公司的战略规划等方面的知识点。
英文摘要:
Yihai Gardens Real Estate Development has become a comprehensive residence community with entertainment, culture and education integrated. The case provides a detailed description of the development, business model, internal governance, public relations with external stakeholders, and the strategic positioning during its development. The case aims to help students deeply understand the knowledge including roles of leaders in a corporate, the corporate social responsibility, brand value promotion, and corporate strategic planning.
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