译名:
Dmall: An Omni-channel Retail Leader to Enable Offline Retailers
中文关键词:
实体零售商 ; 线上线下一体化 ; 数字化零售
英文关键词:
Offline Retailers , Online and Offline Integration , Digital Retail
中文摘要:
多点Dmall是一家以技术驱动、聚焦于生鲜快消行业的产业互联网叠加消费互联网的数字化零售公司。自2015年成立以来,多点Dmall依托物美在实体零售经营的多年经验,开创了互联网和传统零售业的深度融合,不断探索打通科技创新与便民服务的发展通道,以数字化赋能传统零售并实现线上线下融合的全渠道变革。本案例以多点发展历程的重要决策和节点性事件为主线,描述了多点团队在面对国内零售市场不确定性、实体零售转型压力增大等多重难题下,如何化困难为机遇,凭借深耕行业的零售经验、创新性思维、对零售本质的理解,依托大数据人工智能技术,积极开发系统赋能实体零售、促进线上线下一体化融合、探索消费新模式的历程。
英文摘要:
Dmall is a digital retail platform driven by technology, focusing on the industry Internet of fresh and fast consumption industry and superimposing consumption Internet. Since its establishment in 2015, Dmall, relying on its years of experience in physical retail, has continuously explored the development channel of scientific and technological innovation and convenient service by deeply integrating the Internet and traditional retail industry, so as to help the online and offline integration of chain stores and convenience stores with comprehensive digital services. This case focuses on the important decision-making and node achievements of Dmall development process, focusing on the description of Dr. Zhang Wenzhong and his partners in the face of domestic retail market instability, physical retail facing transformation pressure and development problems, turning difficulties into opportunities, relying on accumulated experience, unusual thinking mode and unique views on retail, relying on big data artificial intelligence It is the process of developing system to enable physical retail, promote the integration of online and offline, and explore a new mode to adapt to the times.
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