译名:
MIAO SHOU: Fighting the epidemic with digital strategy
中文关键词:
数字化战略 ; 数字赋能 ; 互联网医疗
英文关键词:
Strategic Management , Digital strategy , Internet Healthcare
中文摘要:
北京圆心科技集团有限公司是一家中国互联网医疗及用药管理领域的独角兽企业,专注于提供重构“医-药-险-患”相连接的整合型服务,旗下妙手医生、圆心大药房、圆心惠保等品牌迅速享誉我国互联网医疗市场。本案例以圆心科技在新冠疫情下围绕公司数字化运营和在线服务能力提升的决策调整为背景,系统地回顾了其业务模式创新和数字运营战略的建设历程和布局蓝图,详细地阐述了其数字战略和数字赋能的成效与作用机理。旨在通过案例引发学生对企业数字化战略优化、数字化运营能力及在线服务能力提升等方面的深入思考,帮助学生更好地领悟数字战略的本质特征与赋能路径,并为企业的数字化转型实践提供借鉴与启示。
英文摘要:
Beijing MIAOSHOU Technology Co.,Ltd. is a Chinese unicorn enterprise in the field of medical and medication management of the Internet, focusing on providing integrated services that restructure the "medicine-drug-insurance-patient" connection. This case takes MIAOSHOU Technology to improve its digital operation capabilities and online service capabilities in the context of the COVID-19 epidemic. It reviews the history of MIAOSHOU Technology's business model innovation and digital strategy construction,describes the company's decision-making adjustments around the digital strategy during the epidemic and positive effects of using digital technology to fight the epidemic. The purpose of this case is to spark in-depth thinking on corporate business strategy, digital strategy, digital operation capability, and improvement of online service capabilities, and to provide inspiration for the digital transformation of enterprises.
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