Y公司：“3%小目标”的挑战
案例编号：
CN_2021ZZXW_9362
被浏览次数：
2252
案例名称：
Y公司：“3%小目标”的挑战
译名：
Y Company: The Challenge of "3% Small Goal"
案例作者：
凌楚定、高宸
作者单位：
中国人民大学商学院
译者：
-
案例企业：
匿名
行业：
制造业
学科领域：
组织行为、人力资源管理、其他
规模：
中小型
案例语种：
中文
案例类型：
微案例
中文关键词：
权变领导、领导有效性、员工激励、业务扩张
英文关键词：
Contingent leadership, leadership effectiveness, employee motivation, business expansion
中文摘要：
实践中，经常会存在领导无法合理满足不同员工需求，致使后者工作热情下降、与领导关系恶化，从而影响企业整体工作效率的现象。因此，如何施行有效的领导者行为，进而激励员工成为众多企业亟待解决的问题。本案例以老牌轻工制造业Y公司市场部经理尚成初面问题、遇到瓶颈、分析问题和解决问题为主线，通过描述其应对两位具有代表性的员工工作热情消减的情况，有助于学生更直观地理解领导者行为的有效性和权变领导理论，并运用相关领导力知识解决企业实际领导问题。
英文摘要：
Very often leaders cannot meet the needs of different employees reasonably, which results in the decline of employees’ working enthusiasm and deterioration of their relationship with the leader. Ultimately, this would affect the overall work efficiency of the organization. How leaders could enact effective behavior and motivate employees then become an urgent problem which should be solved by many organizations. The case describes the story of Shang Cheng, a general manager of marketing department in Y Company, a long-established corporation. The story traces Mr. Shang’s experience of coming across problems for the first time, meeting bottleneck, analyzing and solving problems. By analyzing Mr. Shang’s responses to the falling of two typical employees’ working enthusiasm, students are likely to get a more intuitive understanding of the effectiveness of leadership behavior and the contingent leadership, also use the relevant leadership knowledge to solve business problems.
适用对象：
本科、硕士、MBA
编写方式：
二手数据
开发时间：
2021
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