案例编号:
CN_2021LLYSHZR_4839
译名:
Industry Runs Society: The way for Huaying Agricultural Management to Benefit the People and Strengthen the Enterprise
案例作者:
俞明轩、张佳鑫、扈光远、黄佳敏、罗欣易
英文关键词:
Social responsibility, Corporate culture, Competitive advantage, Huaying Agricultural Management
中文摘要:
华英企业将“产业扶贫、业润社会”作为企业文化的核心理念,在企业发展过程中,以产业扶贫为手段,以农民增收、农业增效为企业使命,努力把精准扶贫工作引向深入。本案例描述了河南华英企业的成立背景、发展历程以及发展中形成的扶贫机制和实际效果,以期引导学生正确地理解企业承担社会责任的丰富内涵,并对如何将社会责任融入企业发展和做强企业中进行深入思考。
英文摘要:
Huaying enterprise regards "poverty alleviation by industry, industry runs society " as the core concept of enterprise culture. In the process of enterprise development, it takes poverty alleviation by industry as the means, increaseing farmers' income and agricultural efficiency as the mission of the enterprise, and strives to lead the targeted poverty alleviation work to the depth. This case describes the establishment background, development process, poverty alleviation mechanism and practical effect formed during the development of Henan Huaying Agricultural Management. It guides students to correctly understand the rich connotation of corporate social responsibility, and to think deeply about how to integrate social responsibility into the enterprise development and strengthen the enterprise.
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