案例编号:
CN_2021XXXTYDZSW_5619
译名:
Retail link: Let the Small Shop do not have the difficult in business
中文关键词:
零售通、夫妻老婆店、天猫小店、城市拍档、数字化;2020百优重点案例3-1
英文关键词:
Retail link; Mom-and-pop store; Tmall shop; City partner; Digitalization
中文摘要:
以夫妻老婆店为代表的近630万家小店,作为中国线下实体零售主力军,在之前的互联网转型大潮中被忽略,但实际上这是最贴近社区、最有温度的一个业态,具有其他零售业态无可比拟的独特价值。阿里巴巴零售通聚焦于被忽视的小店,探索了一条利用数字平台技术,与品牌商、经销商进行合作创新,充分发挥拍档力量,从“货-场-人”三方面赋能小店,帮助其拥抱互联网,实现数字化能力共创和转型升级的中国道路,其自身也成长为该领域中国排名第一的企业。零售通提出的前置仓、天猫小店、高效分销、精准营销、全域数据、个人拍档、企业拍档等,为中国和全世界的B2B平台运营,提供了模式和样本,是数字时代夫妻老婆店和商品流通渠道转型的突出案例。
英文摘要:
Nearly 6.3 million mom-and-pop stores are the main force of offline physical retail in China, have been ignored in the previous tide of Internet transformation, but in fact it is the most close to the community, the most temperature of a business form, it has the incomparable unique value of other retailing forms. Focusing on neglected small stores, Alibaba Retail link has explored a way to use digital platform technology, cooperate with brand merchants and dealers, and fully exert the power of partners to empower small stores, which helped it embrace the Internet, realizing co creation and transformation and upgrading of digital capabilities. It has also grown to be the first in China in this field Enterprises. The pre-warehouse, Tmall store, efficient distribution, precision marketing, online data, city partner, business partner, etc. , proposed by retail link provide models and samples for the operation of B2B platforms in China and the world, and are outstanding cases of the transformation of mom-and-pop stores and commodity circulation channels in the digital era.
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