译名:
The Brand and Innovations of Beijing Huaqi Company
学科领域:
市场营销 、创业与创新、综合管理、其他
英文关键词:
Brand; innovation; excellent quality at competitive prices
中文摘要:
北京华旗资讯数码科技有限公司是冯军在1992年创立的。刚开始的业务是代理“小太阳”牌机箱和键盘。“小太阳”以“只要五块钱的利润”的经营策略和优秀的品质,在市场上颇受欢迎。“小太阳”的市场影响力很快招致中关村到处都是小太阳的仿冒品。为了脱离无序的低档电脑配件竞争,华旗注册了“爱国者”品牌。华旗将“爱国者”定位成中高端产品,通过保持对市场的快速的反应能力、优良的产品品质,爱国者在激烈的竞争中逐渐站稳了脚跟,迅速追上了国内外的大品牌。华旗以爱国者的产品质量和品牌为基础,凭借高技术创新和时尚外观设计,占据了中国国内同类产品的高端市场。
英文摘要:
Beijing Huaqi Information Digital Technology Co., Ltd (aigo) was founded in 1992 by Feng Jun. At the beginning, it was the agent of chassis and keyboard named Little Sun. Because of its ultra-low-profit management strategy and excellent quality, Little Sun was very popular with customers, meanwhile, there were so many counterfeit in Zhongguancun just for its market influence. To get rid of the disorderly competition of low-level computer accessories, Huaqi registered the brand named aigo, which position is semi-high-end product. By keeping the rapid reaction capability to market and excellent quality, aigo has got a stable status among the intense competition and succeeded in catching the big grand at home and abroad. On the basis of quality and brand of aigo, Huaqi, by High-tech innovation and fasion designs, has occupied the high-end market of Similar products in China.
查看试看版
案例检索