变者，天道也——钉钉，做数字化转型的引领者
案例编号：
CN_2020QT_3127
被浏览次数：
1812
案例名称：
变者，天道也——钉钉，做数字化转型的引领者
译名：
Change, the law of nature- DingTalk, to be the leader of digital transformation
案例作者：
王强、王哲璇、刘玉奇
作者单位：
中国人民大学商学院，北京物资学院
译者：
-
案例企业：
阿里旗下移动办公应用“钉钉”(DingTalk)
行业：
信息技术产业
学科领域：
数字化转型、其他
规模：
大型
案例语种：
中文
案例类型：
决策型
中文关键词：
-
英文关键词：
-
中文摘要：
近年来，随着数字经济和万物智联新趋势的快速发展，企业对于数字化转型、数字化协同能力的呼唤日渐强烈。新冠疫情期间钉钉(DingTalk)用户数急剧增长，本案例回顾了其前身“来往”的失败，创始人破釜沉舟，向死而生，以共创为武器，精准把握企业办公协同社交需求，最终成为中国领先的智能移动办公平台的故事。从钉钉1.0到5.0版本；从企业内沟通，到企业内外的业务协同；从软件硬件的智能化融合，到个性化方案供给；从柔性液态的智能组织，到数字化管理运营平台，钉钉始终站在助力组织数字化转型的最前沿，走出了使个人、企业、产业、社会都可从中受益的独特道路。为组织重塑、数字化赋能发展提供了支持，是数字时代组织转基因工程的引领者。
英文摘要：
In recent years, with the rapid development of digital economy and the new trend of Internet of Everything, enterprises are increasingly calling for digital transformation and digital collaborative ability. During the COVID-19 epidemic, the number of users of DingTalk increased sharply. This case reviews the story of the failure of its predecessor, LaiWang, in which the founder cut off all means of retreat and, taking co-creation as a weapon, accurately grasped the social needs of corporate office collaboration, and finally create the leading intelligent mobile office platform in China. From DingTalk version 1.0 to 5.0; From intra-enterprise communication to business collaboration inside and outside the enterprise; From intelligent integration of software and hardware to personalized solution supply; From the flexible liquid intelligent organization to the digital management and operation platform, DingTalk has always stood at the forefront of helping the digital transformation of the organization, and blazed a unique trail that can benefit individuals, enterprises, industries and society. It provides support for organizational reshaping and digital empowerment development, and is the leader of organizational genetically modified engineering in the digital age.
适用对象：
本科、硕士、MBA、EMBA、EE
编写方式：
采编
开发时间：
2020
索要案例使用说明：
确认订购本案例：
