案例名称:
价值创造视角下链家服务型公寓商业模式创新
译名:
The Business Model Innovation of Lianjia Serviced Apartment——From The Perspective of Value Creation
中文关键词:
链家;服务型公寓;价值创造;商业模式创新
英文关键词:
Lianjia, serviced apartment, value creation, business model innovation
中文摘要:
商业模式创新是企业转型升级的重要途径,在价值创造视角下,商业模式包含价值主张、价值创造和传递、价值获取三个基本要素,三者相互联系与作用促成了商业模式的实施。针对我国一二线城市房价居高不下且房屋租赁市场发展不成熟的现状,链家开发了自如租房品牌,并随之形成了一套创新的双边商业模式,在国内房屋租赁市场中取得独特的地位,实现了价值创造过程。本案例描述了链家自如租房品牌的发展历程,总结了链家服务型公寓双边商业模式的特点,并通过与相关房屋租赁公司商业模式的比较,从价值创造视角探讨了自如商业模式创新的路径。
英文摘要:
Business model innovation is an important way for the transformation and upgrading of enterprises.From the perspective of value creation,business model includes three interrelated basic elements: value proposition,value creation, and value capture. Based on the high housing price and theimperfection of rental market, Lianjia developed its serviced apartment brand——Ziroom,and then formed an unique bilateral business model to realize the value creation process.This case describes the development course and main characteristics of Ziroom’s bilateral business model. Bycomparing with the business model of related housing rental company, the case discusses the path of business model innovation from the perspective of value creation.
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