研华实践阿米巴经营的前序后幕：组织惯例的管理
案例编号：
CN_2016ZLGL_5058
被浏览次数：
1640
案例名称：
研华实践阿米巴经营的前序后幕：组织惯例的管理
译名：
The Transformation of Advantech towards Amoeba Management: The Management of Organizational Routines
案例作者：
黄江明、龚克、欧阳桃花、陈婧等
作者单位：
中国人民大学、北京航空航天大学
译者：
-
案例企业：
研华科技股份有限公司
行业：
信息技术产业
学科领域：
战略管理、组织行为、其他
规模：
中小型
案例语种：
中文
案例类型：
描述型
中文关键词：
组织惯例管理，战略转型，阿米巴经营，2015百优
英文关键词：
Organizational routine management,Amoeba management, Strategic transformation
中文摘要：
当代企业因面临高度动态、不确定的商业环境需要及时调整战略与组织变革。战略转型的方案可以在短期内制定，而企业如何将战略转型的设想真正落实到组织惯例的改变，即组织的基本行为模式的改变却是长期的课题？本案例以典型的高度动态的高科技行业战略转型为背景，总结研华的最佳实践，分析该公司实践阿米巴经营、以获得快速应变能力的过程中遇到的阻力与取得的成效，从而探讨企业转型战略目标时，如何克服组织惯例对变革造成的阻力？如何发挥组织惯例对变革的推动力作用？由此引发学术界与企业界对于企业在战略转型的过程中如何有效管理组织惯例的讨论。
英文摘要：
Contemporary organizations have to adjust their strategies and launch organizational transformation timely in response to the highly dynamic and uncertain business environment. While the organizations may draft a plan of strategic transformation within a short period, it takes a long and challenging journey for organizations to transform the organizational routines accordingly, in other words, to transform the behavioral patterns by which organizations accomplish much of what they do. This case is situated in the context of the strategic transformation of a high tech company called Advantech, which is in a typically highly dynamic industry. By analyzing the inertias and achievements encountered in Avantech’s transformation towards Amoeba Management, this case summarizes the Avantech’s best practices, and discusses how to overcome the inertias against such transformation brought by organizational routines, as well as how to facilitate the transformation with organizational routines as a source of changes. Thereby, academia and practitioners may discuss how to effectively manage the change of organizational routines in the process of strategic transformation.
适用对象：
本科、硕士、MBA、EMBA
编写方式：
采编
开发时间：
2015
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