案例名称:
给岁月以尊严——成都朗力从养老到适老的成长之旅
译名:
Give Years Dignity-- Chengdu LONG LIVE From Community Care Service to Elderly-Oriented Service
中文关键词:
成都朗力、社会企业、社区养老、居家养老、适老化改造
英文关键词:
LONG LIVE,Social Enterprise,Community Care Service,Home Care Service,Elderly-Oriented Care Service
中文摘要:
创立于2011年的成都朗力是较早进入社区和居家养老行业的社会企业,其业务发展经历了从社区托老所、社工服务,到适老化改造,并进一步拓展到适老化测评和大数据应用领域的过程。2017年,成都朗力在适老化平台管理系统的支撑下,采用加盟的方式,把适老化改造业务从成都向全国范围推广,对待业务的扩张,公司内部有了不同的观点。本案例从公司层战略的视角,以安索夫矩阵作为主要的分析工具,同时结合核心能力理论,分析了成都朗力的超越单一产业的发展历程,旨在让学员分析其业务成长模式的同时,引导其以决策者的身份思考作为一家社会企业,成都朗力应当如何选择未来的战略发展方向等问题。
英文摘要:
LONG LIVE, founded in 2011, is one of the earliest social enterprises that have entered the community and home care industry. Its business scope has developed from the community care center and social service to the elderly-oriented care service, and further extended to the appropriated aging assessment and big data applications. Under the support of the appropriated aging platform management system, LONG LIVE started in Chengdu, is now spreading across the country by adopting the mode of franchise in 2017. There are different views within the company regarding the expansion of the business.. This case analyzes the process of LONG LIVE developing to a diversified industry in the perspective of company-level strategy, using Ansoff Matrix as the main analysis tool, at the same time, combining with the core competence theory. Aiming at allowing the students to analyze the business development mode of LONG LIVE, at the same time, guiding them to think about the future development of the company, a social enterprise as a decision maker.
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